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Why is Helvetica so Expensive ?

Personal Project

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Type

2D & 3D Animation

Year

2021

Length

06:50

I've always wondered why fonts were so expensive, and why one in particular was prevalent in the design landscape these days. It's unavoidable, being present on billboards, product labels, airport signage, … The list goes on. This project served as a shifting point for me as it solidified my love for motion graphics, and more broadly for design as a whole.
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